ASICS BLOOM EXPERIENCE
07.08.2026 · 14꞉00 – 20꞉00
Bloom is more than a moment.
It’s movement. A journey. A cycle.
Welcome to the ASICS Bloom Experience – a journey inspired by the different phases of the female cycle.
Different energies. Different needs. Different ways of moving.
A sensory bloom unfolds with every phase, celebrating the connection between body, mind and movement.
Explore at your own pace and discover how you can bloom through every phase.
Choose your time slot, submit your email, and explore the ASICS BLOOM EXPERIENCE.
Nikolaj Kunsthal · Copenhagen
ASICS x Zalando: ASICS Bloom Experience
Join us at Nikolaj Kunsthal during Copenhagen Fashion Week for an immersive journey into the harmony between movement and the female cycle.
Inspired by The Sensory Bloom Collection, this takeover invites you to align your movement with your natural rhythm while celebrating footwear that grounds you in sensation with every step.
Experience four unique zones – the Restart Room, Bloom Studio, Power Lab, and Ease Area – each inspired by the energy of the four hormonal phases. Every space offers something different, from personalized teas and customized goodies to immersive Bloom Walks and live dance performances. Discover the zone that matches your rhythm and explore growth, power, restoration, and balance—one phase at a time.